October 3

How Watch Companies Manipulate the Masses


I love old-school stuff. Forget about mp3s, I want vinyl records. Smart boards drive me nuts, I’d rather have a whiteboard with markers.

The same goes for watches. I love analog watches. Most young people can’t even read an analog watch. But that’s ok because most of them don’t even wear a watch. They depend on their almighty smartphone for everything including the time. Heck, most of them are too lazy to even look at their phone for the time. They’ll just ask Siri.

As I was perusing the news this weekend, I fell upon an article that asked the question, why did advertisers in years gone by always set watches to 10:10 in their ads?

If you look back through old watch ads, you’ll see that all of the watches were always set to 10:10. I’ll bet you never noticed it, but there’s gotta be a reason for it, right?

A group of researchers did a study to find out why. By studying brain activity while people looked at different configurations of analog watch times, people had a much happier response to the 10:10 configuration. They were actually able to tie it to the fact that the hands make what looks like a smiling face.

I guess people like to buy stuff that makes them feel happy.

Actually, if you get down to the bottom of why people buy, there are really only two reasons: to achieve happiness and to avoid pain.

This is good news for you. Because if you approach sellers going through probate properly, you will not only solve all kinds of problems associated with their probate, but you’ll also be able to help them achieve happiness by helping them turn their inheritance into cash.

But, you need to know more than just the ins and outs of probate. What’s most important is learning how to talk to them in a way that makes you a welcome guest instead of an annoying pest.

And with the economy and market both making some major shifts, now is the perfect time to niche down into probate.

To your success,
Ernie “Old School” Vargas | The Probate Fox


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