Marketing

The Golden Rule of Regifting

At some point in our lives, we’ve all gotten gifts that we either didn’t want or had zero use for. To throw the gift away would be a waste. You could donate it to Good Will, but lately, it seems the more popular option is to “regift” it. To be honest, I don’t have a

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Marketing, Probate Business, Probate Real Estate

Did You Get my Email?

I’m sure that by this point in your life you’ve heard the old adage “there are only three guarantees in life: death, taxes, and email.” Wait, you’ve never heard the email part? Well, that’s because emails getting to their intended recipients is absolutely not a guarantee. The Big Three mailbox providers (Google, Microsoft and Yahoo)

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Marketing, Probate Business

Zillow’s Demise Won’t Save You

I’m sure you heard, but in the off chance that you haven’t, I’ll fill you in. Zillow is dismantling it’s iBuying department. In addition to laying off 25% of their workforce, they are expecting to take a half a billion (yes, that’s billion with a B) loss on the properties they have acquired. Although this

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Business, Marketing

I See Dead People

There’s a trend in real estate to automate and outsource all of the marketing. Don’t get me wrong, I’ve been preaching for years to make sure you use your time efficiently. You need to focus your time on the things that you are specially equipped to do. The problem is all this automation and outsourcing has

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Business, Marketing

My Rambling Thoughts on the Facebook Outage

Last week facebook, instagram, and WhatsApp all went down for not just a few minutes, but for HOURS.Now it didn’t really affect me personally – I don’t spend much time on social media. I don’t need Mark Zuckerberg force-feeding me information all day long – I prefer to think for myself. But it did get

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Marketing, Probate Business

You’re Not a Real Estate Investor

I’m back from Cleveland Ohio. As I mentioned on Friday, I had the great fortune of spending a week with Dan Kennedy and a host of top marketing specialists. Why was I at a marketing conference and not a real estate conference? The answer is simple. And it’s the #1 reason most real estate investors

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Marketing

I’m Finally Back from Cleveland

Kathy and I just got back from Cleveland yesterday. What an amazing three days! I love getting together with other great marketers. There were incredibly successful entrepreneurs from all different types of businesses there with me. And I got to learn from the feet of the masters. Master copywriters and marketers Dan Kennedy and John

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Business, Marketing, Negotiations

Justin in Victorville

I was on my way to Home Depot yesterday to pick some stuff up for one of my projects. In the parking lot on the way in, I bump into a young man named Justin.Justin approached me with a huge smile on his face and asked me if I was interested in buying ceviche. If you’ve

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Marketing

Tales of the Hawaiian Rent-A-Dog [PART 2]

Last week I told you about my family’s trip to Hawaii where we gave the Hawaiian animal shelter our hard earned money to be a walking billboard. Here’s the crazy happily ever after ending to the story…The brilliant marketing minds at that animal shelter did their homework and created a collage of “FUREVER” homes and

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Marketing, Real Estate Investing

Tales of the Hawaiian Rent-A-Dog

I took my family on a trip to Hawaii last year. I told all the kids that they could create a bucket list of things that they wanted to do and places to go. Did you know there is an animal shelter in Hawaii where you can adopt a pet for a day?!?And you guessed

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Business, Marketing, Probate Investing

Ice Cold Beer and a Probate Specialist

Did you hear about the boy this past weekend who had replaced the traditional lemonade stand for a beer stand? It was brilliant from a marketing stand point because he went against the herd. While every kid in town was pitching, “Come get your ice cold lemonade!” This child had a totally different angle which was

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Marketing, Probate Real Estate

Did Social Media Come Crashing Down?

This week Instagram and Facebook we’re down for many hours. I know many people that have a business dependent on Facebook and were therefore paranoid. Some real estate professionals choose to market via Google ads, some even go as far as Facebook. Luckily for us we are not dependent on an online platform or a social media app. We develop

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