Marketing, Mindset, Personal Story

Selling Vacuums Door To Door

Back when I was a kid, things were way different than they are today. No cell phones, no internet, and door to door sales were a real thing back then. I remember one time, a guy came to my house to try to sell my mom a vacuum that he said, “would revolutionize the way

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Marketing

Do They Love You This Much?

My youngest daughter Rebecca and her friend are serious Taylor Swift fans. Believe it or not, Taylor Swift can teach us a lesson about probate real estate. She’s 15 so that means I’m still her personal chauffeur carting her and her friends between daily activities. Honestly, it’s a lot of fun. We can’t go anywhere

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Marketing, Mindset

Another One of My Favorites…

This week I celebrated my daughter Victoria’s birthday at one of our all-time family-favorite restaurants. Luciano Ristorante is my family’s go-to restaurant for any special occasion. Luciano was born and raised in Rome and brought his family and his recipes to Los Angeles over 20 years ago. The Italian cuisine he serves up with his

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Marketing

He Showed Me His Buddy Box

My Probate Fox team and I were on a Zoom call yesterday with a sales trainer named Rich who I met up with in Tampa last week. Halfway into the call he stopped to ask one of my team members, Mark, what was on the shelf behind him. Mark works remotely out of his house

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Marketing, Mindset

What the Heck Was Going On?

There’s an Apple store just across the street from our Probate Fox offices here in Pasadena. This past Friday I was completely confused when I rolled up to my office here in L.A. There were hundreds of people waiting in line across the street. People of all ages and backgrounds together in a line that

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Business, Coaching, Marketing

My Day with Dan

At the beginning of my entrepreneurial career, I had the good luck and honor of being mentored by Dan Kennedy. And I’m not the only one. Just about all of the major players in direct response marketing owe their success to Dan. In fact, without Dan, you would have no Frank Kern, Alex Hormozi, or

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Business, Marketing

Automating Probate With Chat GPT

Ok, I feel a little guilty about that headline. Can you automate probate real estate with a bunch of fancy software and AI? Sure you can. But it’s most likely not going to get you the results you hoped for. Now don’t get me wrong – there’s a place for automation and AI. You should

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Marketing, Mindset

Just Do the Opposite

As cool and interesting as A.I. is, I am so sick of hearing about Open AI’s Chat GPT and Google’s Bard. Have I used it? I’ve tried. What I’ve found is that it takes so much effort prompting the software to get the result I want. It takes less time and effort to just write

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Marketing, Negotiations, Personal Story

An Empty Stomach in a Soda Shop

There’s a mom-and-pop soda shop in Los Angeles called Galco’s Soda Pop Stop. You won’t find any Pepsi or Coke here. They have over 500 varieties of gourmet soda. And business is booming for them. I love visiting places like this – they take a commodity like soda and transform it into an experience. In

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Business, Marketing, Probate Business

Automating Yourself Out of Business

The 21st century has seen a lot of amazing developments. It’s crazy when you compare how things were years ago compared to now. When I was growing up, my friends and I used to trade cassette tapes and CDs to share music. Now you can just text a link to a friend or share it

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Marketing

Roadkill on the Grill

When I travel, I love to get to know the locals. And not just when I’m traveling abroad – just as every part of the world is different, America is so vast that every part of our great country is different too. Since I was in Florida last week, I thought it might be a

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Business, Marketing, Probate Niche

Gum and Roses

I love Christmas for all kinds of reasons. The most important of which is the birth of the Christ child. But there are other things I love about the Christmas season too. Take the Rose Bowl parade for instance. Living in Pasadena gives me a front-row seat to a real sensational event. One of the

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