It’s no secret that America has a huge labor shortage. In fact, I saw a huge banner plastered on a Taco Bell down the street from my office that was offering $18 an hour to anyone willing to show up for work. It’s weird though, isn’t it? There was a labor shortage before the pandemic, but it is exponentially worse now. This begs the question, what changed? I’m just gonna come out and say it. There are a lot of lazy people in America. And then, when everything was shut down and the government was handing out free money to anybody and everybody, the lazy masses realized they didn’t have to work. Now that the gravy train has ended, you’d think they would go back to work, but apparently, their parents don’t have the backbone to kick them out of the basement. But this is great news for you and me. This new lazy work ethic has seeped into real estate investing. The latest “shiny object” in real estate is automation. Now don’t get me wrong, automation is great. I was an early adopter of automation hopping on the bandwagon 18 years ago. And having automation in your toolbox can allow you to really scale your business. But too many real estate professionals have been bitten by the lazy bug and want automation and outsourcing to do all the work for them. If you wanna win, you’ve gotta put the work in. If you’re over 40 and have not quite hit the level of success you dreamed about when you started in this business, you are in the perfect position to dominate your probate market. Why? Because probate is all about relationships. And creating relationships requires communication and work. And generally speaking, these should be traits you possess in abundance. Put them to use and turn them into gold. And if you’re under 40 and you’re reading this, you are a diamond in the ruff and are headed for really big things. Most people your age are constantly looking for the easy button. Do the exact opposite of your peers, and work on developing relationships with your leads. Knowing how to use the latest automation is great. But it’s the human component that produces real results. Committed to your success, Ernie “Working For A Living” Vargas | The Probate Fox |
May 18
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